Getting the your voice as a company right is key to creating great content for your audience
A few weeks ago I spoke at an event for Charities and Social Enterprises about how they can utilise social media for their organisation and gave a way some tips for making your mark as an organisation, here are my 10 thoughts ....
Armed with a flask of tea I found myself stood on Grindleford station at 7am ready to attend the creative Entrepreneurs event held at Salford Uni.
The event was great and had speakers like Dom Burch from ASDA , and Tom Cheesewright who fitted us in between an interview for CBBC on all things tech.
So, what difference does all this make to small businesses:
It's September already, a new school year, which always brings with it a flurry of activity.
Here are a few ideas to help you make the most of your social media over the next couple of weeks.
"Be Social and make the most of the opportunities - and - don't forget that the next social media Super Group is open for registration" - Book Here
1) Back to school
Late summer sees a steady stream of back to school promotions, this one by Mother and Baby is effective because as many Facebook profiles will tell you, people love to post pictures of their children's first day of the new school year.
2) If your company doesn't work with children then look to ways you can capitalise on the new term feeling - people often return to work after a Summer holiday refreshed and ready to try new things - this could be a perfect time to open their eyes to what your business has to offer. It can also give you an angle to start a conversation with others which increase your reach.
This picture came from the WanDisco
It takes a current news story and attaches itself to it, by posting it from their company page. By using a tool such as LinkedIn you can start a discussion on a company page which allows you more space to write what you want to without being tied to 140 characters.
3) Stand out and have a bit of fun
Back in Spring a hotel in New York decided to create a bit of PR by using social media as the theme for their cocktails - the actual product was very low tech but the effect was viral with people like me half way across the globe talking about it!
Find out more here
We hope you enjoy and find these ideas inspirational for your business - please forward them on to others who might find them useful.
ps - If you are looking for a networking event Eten, in town are organising a social - 6-8pm Thursday the 12th
Images, Images Images!
Images are going to be key for any social media strategy, for businesses and charities.
All the businesses and charities I work with would love to have the budget and time to create a swathe of great images, to have a team of people ready to respond to whatever is happening.
Oreo's Super Bowl image
The Oreo's Super Bowl tweet is a great example of what can be done when you have that team behind you. During the power outage in 2013 the game, which lasted 34 minutes, Oreo's team quickly put together this response and sent it out via twitter.
It is still one of my favourite creative marketing examples and was highly effective, it had a huge viral reach with hundreds of thousands of consumers retweeting and Facebooking it. Its impact was talked about by industry leaders and many articles were written about it, looking at how much more effective it was than purchasing a 30 sec advertising spot for $4m.
So, how do you as a small business respond to this? Here are 5 of my top tips to getting a range of images you can use:
Tipple Tails delicious fruit cake
use your Network - Do you know a photographer and can you come up with a plan that is mutually beneficial. Running a small business is often all about creating smart responses to your situation. Local entrepreneur, and fruit cake wonder, Jane from
used her network to get some really great images for her website, working with
to provide a mutually beneficial arrangement. Jane provided them with an opportunity to create a portfolio of work and promotion and they provided Jane with some stunning images.
2) Get Creative:
You need a shot that is going to capture the Zeitgeist of the moment - my advice is don't get overly fixated on the quality of the image. It needs to be good but not perfect. Some imperfections can add to the charm, after all we are not always looking for something to hang on the wall but something to make our customers empathise with us, and maybe even laugh or smile. This shot was created for
offices and events space to start the build up to their Junk Music family event. It used a meme (What's a meme?) that was going round social media called Dinovember.
It's fun, quirky and helped the viral reach of the campaign.
Can't afford a photographer on your own? then collaborate with a couple of other businesses - The Lean- In Network
in Sheffield is getting a group of businesses together to have some professional portraits done. A word of caution with this one - be realistic with what you are asking. It has to be fair to the photographer - make sure you are all after a similar type of shot - ie portraits.
4) Pay someone
Stuck for ideas, can't get images you are pleased with then - look for an expert. It is not easy to get good photos, particularly of events and large numbers of people. Its worth getting this done properly and paying for it.
5) They don't have to be photos
How to look good on LinkedIn? It’s not as hard as you think - here are five tips to give your profile a boost:
- take a look at your connections, how many don't have pictures on there, or if they do, they aren’t great? The kind where you are not sure who or what you are meant to be looking at.
Your picture is meant to be a piece of the jigsaw in identifying and understanding you. The easier you make it for people, the stronger your online network will be.
So, tips for a good photo; - use a photo which is appropriate for your industry. If you are a solicitor it will need to be more formal than if you are a graphic designer.
- show your face and smile!
- keep it up to date, if it’s heavily touched up or a few years old then you may not be recognisable.
- It’s the bit people see. The more you put, the more people know. There is a 120 character limit, so think about what you are going to say - Don't just put your company name, they often don't tell you anything about the services you offer, talk about your key skills, or your offer.
- It’s your chance to shine. Add information in about what you are great at and what you have achieved. Filling this part in gives you the opportunity to talk about what you do and how you do it. You can add projects in here, photos and videos. There are lots of really great options to make you dazzle!and don't forget about your industry key words!
4) Recommendations -
These are key to getting your profile noticed and for people believing what you say. Ask clients, work colleagues and even tutors to recommend you. It helps people to see a rounded picture.
5) Updates -
Create updates - these help to showcase your knowledge and remind potential clients that you are around. The more useful and helpful your updates, the more chance you have of getting them shared.
Spiky Communications is really proud to be supporting this Third Sector Cafe event.
1) What is the purpose of the page?
It may sound obvious but you need to think about what is the page about? - are you looking for customer feedback, generating an on-line community, information hub, a show and tell
2) How are you going to do this?
Who is in charge of your Facebook page and how are you going to ensure you have a consistent approach - you don't want to end up updating 6x in one day and then not going on for another month.
3) What are you going to post?
Think about your updates - vary these from simple status updates, to competitions, q&a's, comedy posts and images or videos
4) Using Images and videos
People love looking at good pictures, they look good on Facebook and have good organic reach- however - a poor quality picture looks awful, and does your brand no favours. For most small businesses hiring a professional photographer for regular photo shoots is not a possibility. Think about your equipment and carefully judge your photos before they go on-line.
Videos - embed these in your updates directly - don't use a third party such as YouTube or Vimeo so that the images display in a larger format.
Think about when you are going to post. Look at your insights to see when people are most likely to see your posts and use the scheduling tool, so you can fit updating Facebook into your diary.
urgh who wants to see someone standing in the salad. But there are plenty of other businesses that just don’t think about how a message reads to a wider audience. Sometimes banter is best to take onto a more private platform. If you are a caterer then please don’t show me a dirty kitchen, if you are in accountancy then don’t make jokes about how you can’t add up etc!